Mission:
To be an integral partner in the success of our customers, suppliers and employees, and a proud distributor, designer and manufacturer of wheels, tools and accessories for automobiles, recreational vehicles and trailers. | Vision:
Become a key player in North America by creating a unique customer experience. With the support of a passionate team, we are resolutely committed towards innovation, continuous improvement of our practices, the development of distinctive private brands and multichannel communication for the benefit of all of our partners. | Values:
• Respect
• Employee consideration
• Teamwork
• Client focus
• Conscientiousness and discipline
• Passion
• Innovation
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