Mission:
To be an integral partner in the success of our customers, suppliers and employees, and a proud distributor, designer and manufacturer of wheels, tools and accessories for automobiles, recreational vehicles and trailers.

Vision:
Become a key player in North America by creating a unique customer experience. With the support of a passionate team, we are resolutely committed towards innovation, continuous improvement of our practices, the development of distinctive private brands and multichannel communication for the benefit of all of our partners.

Values: 
• Respect
• Employee consideration
• Teamwork
• Client focus
• Conscientiousness and discipline
• Passion
• Innovation